Virgin Wines
Virgin Wines wanted us to make design recommendations and improvements to their recruitment user journey on their websites. I worked in a group of 6 and we all had our say when designing the desktop version, but we split into pairs to focus on different aspects.
I and my teammate's job were to design the mobile website version.
The Problem
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Too many opportunities for dropouts (6 STEP PROCESS)
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Too much copy and terminology is confusing
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- Mobile traffic is not well catered
The Research
Before we started designing, we researched! Heuristic analysis, competitor reviews, design research for solutions.
The Solutions
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Reduced the process to 3 STEPS
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Use of Landing pages to improve conversion rates by 14%
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Simple copy and aesthetically attractive - (Most of their negative reviews were due to a lack of awareness of what they were signing up to)
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Simple and better mobile design through layout, functionality, and appearance
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Functionality = Horizontal scroll as they're resizable and easy to use​
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Adding a social proof to improve conversion rates by 15%
Final Outcome Comparison
Desktop designs our group made
Original
New
Product page
Original
New
Basket page
Original
New
Mobile versions
The Presentation
We presented as a group to the board of Virgin Wines, this included Jay Wright – CEO, Jon Shannon – Commercial Director, Stuart Brown – Head of E-commerce and lastly Rheanne Smith – Head of Partnerships. They were very happy and supportive of what we had designed. I am very pleased to say that they loved my mobile design due to how "Simple, crisp and clean it looked" and "It feels so easy to use the website on mobile phones". I myself am very pleased with the group because of how we presented the work, it was like a conversation and we were just explaining what we did and why.
